LSSi's 99+ Tops Paisley Database-Accuracy Study Third Straight Year
Monday, April 4, 2005

EDISON , N.J.-- (BUSINESS WIRE)--April 4, 2005--

Latest Large-Scale Survey by the Paisley Group Confirms Yet Again That LSSi's Telephone-Listing Data is the Most Accurate of All Database Suppliers

When you get an incorrect telephone listing from Directory Assistance, you are not happy. Not right away, of course. You won't find out the number is wrong until you've actually tried it and not gotten through, or reached the wrong person and annoyed them, too. Then you're unhappy. And whom do you blame?

Your phone company, that's who.

It doesn't take a very high percentage of "misses" for this to become a serious problem for telecom providers. With roughly 6 billion calls being made to Directory Assistance each year, an error rate of just 2% would result in 120 million frustrated callers!

What can phone companies do to make sure you get the right number? According to the Paisley Group, a good first step is to have their Directory Assistance operator look for the number in the LSSi Database. In the latest survey conducted by the Paisley Group, the LSSi Database was shown for the third year in a row to be the most accurate national database of telephone listings in the United States.

The Paisley Group is the telecom industry's leading measurer of Directory Assistance accuracy, customer fulfillment, and customer care. The firm's Managing Partner, Meg MacRae, noted that the core requirement for a Directory Assistance provider is exactly what you would expect: The service must deliver accurate telephone listings.

"Many different factors can affect the overall quality of Directory Assistance services," MacRae said, "but ultimately, if you deliver the wrong number, your Directory Assistance service has failed."

"The fundamental prerequisite for good Directory Assistance," continued MacRae, "is accurate listing data. Our study shows that the LSSi Database continues to be the best in the industry at delivering Directory Assistance's core requirement: the right number."

Jack McMaster, LSSi's President and CEO, commented, "We are immensely proud that our relentless focus on data quality has resulted in this third straight year of industry leadership. Our many technological advances and investments in data verification have played an important role in this achievement."

"In addition to improvements in data quality, LSSi has focused on incorporating daily data updates directly from rural, independent, and new technology local phone service providers," said McMaster. "As these companies become an ever larger percentage of the total number of telephone lines in the U.S., it is imperative that their local listings are available to Directory Assistance Providers around the country. We are finding that even the nation's largest telephone companies now routinely use LSSi's database as a supplemental source to back up their local and regional listings."

This is the third straight year that LSSi's data has been shown by large-scale Paisley Group studies to be the most accurate listing data in the industry. LSSi's accuracy score exceeded 99% (study margin of error +/-0.7%). These Paisley studies provide industry analysts with the clearest picture of the true accuracy and completeness of national Directory Assistance databases. Other popular performance indices typically use smaller sample sizes, and evaluate the entire Directory Assistance fulfillment process rather than focusing on the actual accuracy of the directory databases themselves.

About LSSi

LSSi (http://www.lssi.net) is the world's leader in developing and operating high-performance directory databases. The company has established a strong commercial presence in several important directory markets, including National Directory Assistance (NDA(R)) databases in the U.S., Canada, Ireland, Italy, and the United Kingdom; customer name and address automation; wireless mobile solutions; desktop solutions for corporations and other large institutions; and NDA client / server software. LSSi world headquarters are located in Edison, New Jersey. The corporation maintains development and operational facilities in Research Triangle Park, North Carolina; Waynesboro, Virginia; the United Kingdom; and Italy. LSSi's international operating companies, LSSi Italia SpA and LSSi UK Limited, are located in LaMezia Terme, Italy, and Birmingham, England.

About The Paisley Group

The Paisley Group Ltd. (http://www.thepaisleygroup.com) is the industry's leading DA/OS consulting company and measurer of database accuracy, customer fulfillment, and customer care. PGL works with clients to develop existing potential and leverage new opportunities, defining goals and challenges, gathering and analyzing data, and developing effective methods for optimizing operations and achieving objectives.